I just had an appointment with a client that is just starting a new business. He has a name for the business but does not have the logo image to align with the name and what the company actually does... so what to do?

First, does your name really tell me what your company does? I think that it is imperative to decide on a company name that will easily make your prospects and customers understand what you do. It should be concise and easy to remember and above all, simple and unique.

Second, combining a strong logo design to the name of the company is where the magic happens. If you can create a graphical image that also "shows" me what you do then it's a winning logo design. Always consider what "image" you want your company to portray in the marketplace. Think about the adjectives that will describe your company before the logo design is made and this will allow the logo designer to achieve the ultimate goal. I pull this information from my client before I design their logo because it helps me to pick the right font. And yes, fonts do have a personality! I know choosing the right name can be a challenge and creating the right logo design can be even more challenging but this really is the fun part for me.

Bottom line, think and plan before you start... because this is an important step in the success of your business. Invest in the right graphic designer that understands and "visualizes" your goals! One that actually envisions your companies name, logo and identity in the marketplace! Good Luck, new entrepreneurs!!