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My Logo Branding is Fine, is it Mine?

Posted by on 8:33 pm in Blog, Graphic Design, Help & Training, Marketing | 0 comments

My Logo Branding is Fine, is it Mine?

My Logo Branding is Fine, is it Mine? Hey what is authenticity ? It is being true to one’s own personality, spirit, or character despite external pressures. Why do we keep using the same old clipart images time after time? It’s easy ! It’s quick ! It’s inexpensive ! I have been in the design world for three decades, yes that’s a long time for sure. I can promise you that the above three reason people use clipart can also be delivered by a professional graphic designer like myself. The return on investment makes the difference. Can you quantify the value of your design using clipart and one that was actually created using a professional designer with research and brainstorming as part of the final marketing message? I believe it is easy to spot a flyer or design that is clipart. I believe it also carry’s with it the impression of the company as well as it’s promise and ability to deliver goods or services. It’s what our brains think when we see a “homemade” flyer or logo made by “my brother’s friend, who dabbles in this kind of stuff”.   Everybody knows I am passionate about logo design. I feel strongly that a logo design and a marketing message should be unique, possess personality, and harbor a clear message. It is imperative to take time to think fully about your company and the image you want to portray in the marketplace. I think that sometimes it may be just a decision to save a little money here or there. Honestly, there are many graphic designers with excellent skills that are very cost effective. If you create a relationship with one, I guarantee it will be a WIN...

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Understanding eCommerce Works | SMK Logo Columbus Ohio

Posted by on 4:03 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on Understanding eCommerce Works | SMK Logo Columbus Ohio

Why not sell your product or service online? Why eCommerce works! People want access to your services and products, which is the bottom line. It all comes down to how fast they can get it. eCommerce is simply the way by which you sell products on a website. Some companies sell within their own site, while some utilize other avenues such as the online retail giants Amazon, and eBay to process orders.  The Secret… Companies can make between 20-40% revenue using eCommerce sites, during the holiday season. 5 Facts About The Consumer And eCommerce Courtesy of GetElastic.com Online is a major source of inspiration for gift shoppers Holiday shoppers research more online in a shaky economy The web influences almost half of offline purchases Online sales are growing faster than offline sales Consumers planning to spend more on holiday shopping have an affinity for digital channels   Call Us Today To Schedule An Appointment 877.765.5646 Reasons Why eCommerce Works For Business Increases Exposure – The more people that know about your company, then the more potential sales that can be increased. Customer Loyalty – A company that builds a community for itself also creates a core group of loyal customers....

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Logo, Website, Business Card Package – Columbus, Ohio – Businesses

Posted by on 5:37 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on Logo, Website, Business Card Package – Columbus, Ohio – Businesses

Logo, Website, Business Card Package – Columbus, Ohio – Businesses

Let’s face it, your company is precious. We get it.   Your Brand is Important !   People perceive your brand logo as a direct reflection of your business. Online, there are plenty of forums and blog postings explaining the importance for a cohesive and transparent branding across all channels of business, whether its B2B, B2C, B2G, etc.   The message of your company should shine through in your branding.   Let your customers know who you are, what you stand for, and how to access your goods or services.   The Secret… Build a strong and simple website, logo and business card.   What if we bundled all this into a package for you? New crisp, simple-to-use responsive website. Mission and brand message influenced logo. New bold, clean, and fresh business card design. What if we not only bundled all of the above, but also threw in a BONUS? Since your logo, website and business card will be updated, let us do the same with your social media accounts. Facebook, Twitter, Google +, YouTube   Tell Us About Your Project Free Consultation Company Name* Contact Name* Phone* Email* Do you have an existing logo?—YesNo* Do you have a color palette?—YesNo* Best Contact MethodPhoneEmail* Schedule A Free Consultation Preferred Date Preferred Time   One%20moment%20please…”/> Please%20fill%20in%20all%20the%20required%20fields.”/> Please%20double-check%20your%20verification%20code.”/> Call SMK Logo Today! 877.SMK.LOGO • 877.765.5646 Email...

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Marketing Services – Columbus, Ohio – Businesses

Posted by on 7:32 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on Marketing Services – Columbus, Ohio – Businesses

Marketing Services – Columbus, Ohio – Businesses

Every business needs marketing to thrive. The Internet has many tools available for increasing customer interaction, which in turn can translate into sales of services and products. The most important part about growing a business is better understanding the target market, and connecting with them at an appropriate level. At SMK Advertising located in the heart of Columbus Ohio, we specialize in targeting your niche market, along with allowing consumers to connect with your products or services. We understand how important it is to grow your business in a timely and productive fashion, so we encourage a priority list of “To-Do’s” in addressing the most important and beneficial necessities of the business. For all your marketing services needs in greater downtown Columbus, call SMK Advertising. Please proceed to the link below to learn more about growing your business with our marketing service package.   Learn More       Call Us For a Free Consultation Today! 877.765.5646 Email Us...

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JoeyD LEAP Fitness Located In Columbus Ohio

Posted by on 6:50 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on JoeyD LEAP Fitness Located In Columbus Ohio

JoeyD LEAP Fitness Located In Columbus Ohio

JoeyD LEAP Fitness Located In Columbus Ohio   Joey Decaminada has been training people for over 12 years.  JoeyD brings a vast knowledge and experience in body building, athletic training and nutrition. He has also helped clients reach all their goals in competition. He offers one on one training, group training, and meal plans to achieve the highest optimum health. He is a leader in the industry and can help you to reach the best you can be through sound training, nutrition, and an overall balanced lifestyle. Like Leap on Facebook: LIKE LEAP on facebook!Do you want to know more about what LEAP has to offer? Learn More About...

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Using your Resources

Posted by on 8:43 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on Using your Resources

Using your Resources

Using your Business Resources Having the right tools for your business can help you reach more clients efficiently. At SMK Advertising we believe that in order to get the job done you need the right tools. The Marketing Toolbox defines who we are as a business. We have many resources that can help you and your business to make your company known. We are a resource for designing logos, printing business cards, and a host for your social media and website, just to name a few. Bottom line is don’t limit your resources. The more resources you have the more efficient your business will...

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The Importance of Mentorship

Posted by on 7:45 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on The Importance of Mentorship

The Importance of Mentorship

The Importance of Mentorship Starting up your own business takes a lot of your time and effort and by the end of your first week you are worn out. When starting up a business consider having a mentor to help you and your company in times of stress. Mentorship is not only important to you, but your clients as well. Mentors can shed light on their own experiences and can give you advice, so you won’t make the same mistakes they made. If you have a mentor, Like SCORE, you can run a stress free environment. When you are happy the client is happy. Here is the link to vote for our Video http://www.bizclips.score.org/entry/5968264 Learn more about Mentorship http://www.score.org/ Blog Post and Video by: Dan...

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Instilling Faith and Hope

Posted by on 7:08 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on Instilling Faith and Hope

Instilling Faith and Hope

Instilling Faith in New Business It’s tough to run your own company… Some small businesses didn’t survive the Great Recession of 2008 and others were hanging on by a thread, so they had to downsize. Those gloomy days are now over.. and here at SMK advertising we want to instill faith and hope in starting a new dream, a new business… We want to ensure PEOPLE start on the right path! We will help them achieve their dreams of becoming an entrepreneur.  By opening our doors and hiring from the community we are keeping jobs in the United States.  In the back of our minds we know we are strengthening the delicate fabric of the American economy.  Here at SMK Advertising we are all about restoring that HOPE in achieving the American Dream. Vote for our video through April 30! Don’t forget you get 1 VOTE per day! Thank you for your support Blog Written By: Dan Mitchell, multi-media specialist, SMK...

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Biz Clips Video Contest!

Posted by on 1:14 am in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on Biz Clips Video Contest!

Biz Clips Video Contest!

At SMK Advertising we have entered a national video contest.. we would love to have your vote! Creating this video was fun and we also made it informative. We wanted to capture and share WHY we love doing what we do. We also shared why we need a business makeover. The video contest, if we would win, would give us more resources to help us grow. WHY is this important? Because we love what we do and we believe in small business and we believe in the American dream! Help us grow and win by copying the url to view and vote for our video!...

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A Graphic Designer is a Great Investment!

Posted by on 6:15 pm in Blog, Graphic Design, Help & Training, Logo, Marketing, Mobile, Photo & Video, Portfolio, Promotional Products, Request A Quote, Slide, Uncategorized, Web Design | Comments Off on A Graphic Designer is a Great Investment!

A Graphic Designer is a Great Investment!

Why you should invest in a Graphic Designer for your business? The creativity… I became a designer because I love the challenge of creating for someone. It’s hard to make everyone happy but because I do it daily, and I strive each day to better at it, this becomes “experience”. I do it as my livelihood so therefore if I am not getting better than I will not stay in this job. The creativity, honestly, I was born with but because I work hard each day, I have honed this skill to an art form. The delivery… all files from black and white logo to full color. I have actually had business owners come to me with one file that was professionally created as their logo. A JPEG file, no less….what a joke. It’s important to invest in a professional logo design because you will need many file types for your business. Graphic Designer’s know this and should deliver all the file types you need in both Black and White as well as full color logo. This alone pays for itself in the long run, I promise! The Research… Designer’s need to get to know you and know your market and competitors. They MUST ask the right questions and do due diligence on researching the competition. I spend atleast 30 – 60 minutes getting to know my clients and their vision…what they want to convey into the marketplace. I really understand what they do before I sketch one image on paper. The real deal….the design! Designers know fonts! Does your font reflect the right personality? Fonts come in all shapes and sizes that resonate quite differently. For example strong...

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