Learn About SMK Logo
Susan M. Knorr, CAS
Susan M. Knorr, CAS Logo Designer and Marketing Monster: followed her artistic passion to become a graphic designer. She has enjoyed the last 25 years of entrepreneurship by designing iconic logos and marketing tools such as brochures, business cards, flyers and media kits for entrepreneurs and new business owners.
“The fun part is the brainstorming session with a client. I listen as they share their dream. I engage them with the right questions so that I may better understand the goals, desires and vision for their new business and logo! I tap into their vision intuitively and create exactly what they have in their mind. It provides me the ability to deliver the perfect logo image every time, that image that was in their imagination.”
She created her first commercial logo design in 1990, “Dusseldorf’s on the Beach” located in Ft Myers Beach, Florida. Her passion and design skills have made a significant impact on new business start ups over the years. Susan has vast knowledge (over 20 years) of the printing and promotional products industries; and combines these marketing tools in a powerful, creative way. Susan loves to create digital media images for marketing. Her intuitive nature gives her powerful brainstorming ideas that she loves to share! She has been specializing in small to medium size businesses since 1993 and is very passionate about the Hospitality Industry and the Performing Arts. She served on the board of ISES, The International Special Events Society Columbus, Ohio Chapter from 2009-2011.
Susan’s latest passion has been to focus on new branding strategies. keeping your online social media channels beautiful and carry a cohesive branding theme for all your marketing materials.
“It is so important to stand out among your competition, to have a visually appealing, iconic logo, website, and social channels like Facebook, You Tube, and LinkedIn. This is the groundwork for success and it is truly rewarding to help a business owner achieve these imperative goals! “
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What is CAS?
The Certified Advertising Specialist (CAS) designation is awarded to professionals in the promotional products industry who have met rigorous educational requirements and demonstrate exemplary commitment to their profession. Professionals who have earned their CAS provide the highest standard of conduct and integrity. Less than 2% of industry companies employ individuals who are MAS/CAS certified.